Use Case #1 - Product Launch

“I feel like a master chef trying to build an office building. I have funds, vision, and no idea how to build.”

DISCOVER
A holding company with $200 million capex budget sees a growing market opportunity. The company has experienced industry leaders, but lacks expertise in the new market and is skeptical to make a big move based on internal strategy alone. After exhausting professional networks and personal research, the company engages a proven expert to charter and execute their next best actions.
As the expert, flolabs began discovery by establishing the company’s preferred timelines, brand vision, and budget. These components were used to discuss a framework for one, five, and ten years plans, while addressing difficult conversations on executive alignment and awareness of tradeoffs. With a worthy and lofty goal to pursue, discovery continued with a focus on assessing current capabilities to prepare for obstacles and lean into differentiating strengths.

DESIGN
Using the company’s vision and capabilities, along with domain knowledge in the growing market opportunity, flolabs proposed a scope of work. During the proposal process, edits were common and welcome to secure executive alignment. Key to final signatures was simplifying the larger vision into modular phases. The phases could be managed independently to deliver a minimum viable product (MVP), while still planning for integration of phases which maximize product differentiators.
The Chief Technology Officer appreciated an emphasis on integrations.
The Chief Marketing Officer appreciated a consistent vision to promote one brand. The Chief Product Officer appreciated immediate revenue from the MVP.
The Chief Executive Officer appreciated executive alignment with dynamic levers.

DELIVER
After the partnership was formed, flolabs delivered on scope specific to the company’s needs. Understanding that one person does not launch a product, the company requested assistance in both hiring and training 50 technical, marketing, product, and sales staff over a one year period. While staff was established to execute the go-to-market launch, implement new customers, and provide lasting support, the company also requested a supplement to their demand generation process. In turn, flolabs provided thought leadership through blogs, conferences, and sales calls which generated $1 million potential contract value.